For a certain period, mobile has been a growing platform when it comes to e-Commerce. Actually, mobile traffic in some sectors is as high as 80%.
Mobile apps are, basically, what any sustainable, growth-oriented brand and retailer will have to perfect to connect successfully with customers in 2021, while a mobile-first strategy to website development is essential today.
Because of the concern that the cost does not reflect usage, digital leaders in the past thought seriously about mobile apps.
Let’s have a look at a few more concerns and how companies should overcome them:
It is difficult to attract consumers to download an app.
Eventually, brands and retailers found out how to boost app downloads. QR codes on products, popular website banners that spread the main advantages of technology, and email and text offer for first-time app usage.
A mobile app will, definitely, improve your brand sales and value.
Before they uninstall it, you get one chance to impress the client with your app.
Restricted storage space on phones has influenced this concern. This has been overcome by three moves by phone manufacturers:
- Capability to build directories for applications
- Greater in-built phone room
- Adoption of cloud storage and backup has expanded.
To remain on the main home screen, regular interaction is required.
With the arrival of new technology, widgets can take up the space occupied by 4-8 app icons on the Home Screen. And the notion that if it is not on the Home Screen, your app is banished to the app graveyard is no longer true.
The past limitations of cell phones can no longer delay the development of consumer mobile apps.
Why it’s important to have a mobile app in 2021
Nowadays, everyone has a smartphone.
Evolving technical developments woven with revolutionary applications have resulted in these devices being improved every year. Today, over 40% of the global population owns a smartphone, and over 300 million people will hop on the smartphone train by the end of this year as well.
Is an accepted truth that even the most devoted owner of a flip phone now has a smartphone. With QR codes for menus, the pandemic has also digitized restaurants, recognizing that all clients own smartphones.
Any business no longer has to worry about the conventional client not using mobile devices. Besides, clients and organizations that have kept on to outdated mobile devices and computers are switching to newer technologies.
This has major cost reduction and speed to market effects for businesses developing applications because they no longer have to test several older operating systems and browser versions.
Right now, the mobile industry is at its peak, and revolutionary applications have played a significant role in its growth. The capabilities of these apps are increasing with each passing day, improving rapidly.
In 2021, to revolutionize the way we exploit these quintessential devices, the app development sector will once again undergo some transformative innovations.
It’s all about the apps
Since the introduction of the iPhone in 2007, app usage has come a very long way.
Mobile apps have become a must and are no longer traded off by companies for mobile-friendly websites. Mobile apps can increase online transactions if the strategy is well designed and executed.
Take into account the fast-food market. Nearly every fast-food chain now has its app. Individual brands should provide consumers with far more personalized interactions that correspond with their value propositions, goods, and services, along with a solid understanding of who buys from them, where, and why.
It has become essential to have a mobile app, but it must also be outstanding. Otherwise, the app will be a forgotten one in the era of customer feedback.
Besides, lately, the comfort level of people has increased, with many messaging platforms available such as WhatsApp – people have become more accustomed to typing on screens – opening up an entirely new world of interaction and promotion. This ease of texting has started opening other opportunities for customer interaction, such as mobile chat.
That’s why online shopping is witnessing significant growth in the chat channel. Customers are getting more comfortable asking about product availability or other similar data.
3 Trends that will revolutionize the mobile app development world in 2021
Cognitive AI and Smart Chatbots
Almost every industrial or commercial sector has been changed by the emergence of artificial intelligence. This technology, infused with voice recognition and face detection capabilities, allows apps to recognize and predict the actions of users, incorporate maximum security features, and identify camera-scanned objects.
Right now, small-sized instant apps are trendy. For users to grasp the basic features of an app without installing it, these applications are ideal.
Such apps are ideal for providing the user with a demo and user-friendly or memory-efficient services for the native application. This allows users to determine if they want the app to be installed on their devices.
When combined with digital marketing and advertisement campaigns, these applications are more useful to meet potential customers and influence them to download the product. Therefore, it can be expected that this year they will be in huge demand.
Another way to interpret the mobile world’s development is to consider diversity and increase in the variety of cellular connectivity across the globe. Today, 5G has become a norm for evaluating internet speed, traffic capacity, total bandwidth, quality of the spectrum, and efficiency of the network.
The rise of the 5G network would also affect the development of apps. It is predicted that the features of 5G cellular connectivity will empower 3D multiplayer gaming, incorporate AR capabilities, and enforce data protection.
Wearable App Development
In the past couple of years, wearable devices such as smartwatches, healthcare monitors, and fitness bracelets have seen exponential growth and are expected to continue their market expansion in the future.
Applications that synchronize wearable devices correctly with smartphones are therefore in enormous demand right now.
IoT powered apps
The future where everything on a smartphone display is managed by a single tap is not far away. And this is made possible by the technology of the Internet of Things much sooner than expected.
Not only in industries but this revolutionary technology’s potential can also be seen in homes. The IoT produces a network of interconnected devices that interoperably exchange data. This data is controlled by a mobile app, enabling users to remotely access their devices.
Of all the other immersive technologies, Augmented Reality is the only one that is fully interoperable with smart phones. It projects virtual objects in real environments, enabling users to explore visually empowered environments.
Because of their visually attractive features, apps that exploit this technology are very popular amongst young people. The implementation of this technological innovation can be seen in applications and games related to photography that use digital objects to provide users with an authentic gaming experience.
This technology is also gaining momentum, slowly but obviously, opening new doors to possibilities in the development of mobile apps.
The notion of on-demand applications is not recent, but it is innovative for sure. As they allow the purchasing of any product or service at the desired location, these apps have made life easier. They are simple to use and provide fast provisioning of any item a person may need.
Although these applications have been in demand for some years now, in the future they can be expected to develop tremendously. For food & grocery distribution, healthcare & pharmacy provisioning, and home services, their implementation is very prominent.
By employing the above-mentioned trends, applications are going to gain more features and functionalities, which in turn will improve the user experience and, of course, your company’s profit and performance.
If you are considering developing an application for your company, make sure you take a look at our article: Essential Tips for Choosing the Best Mobile App Development Company in order to make the best choice.