Fintech is one of the world’s fastest-growing sectors, combining cutting-edge innovations with secure financial products. Fintech has exploded in popularity, with significant market penetration in both advanced and emerging economies.
Furthermore, the spread of Covid-19 has changed the way we pay our bills, do banking activities, and shop for essentials. It reshaped our digital landscape and today, it continues to shake up the established structures of user interface design and technology.
As people trade and do business more frequently online, user interface design, the contemporary equivalent of in-store visual merchandising, has become more significant than ever this year.
You can only see growth if you have a great user experience. The greatest approach to help users fall in love with a Fintech web app is to design it in a user-friendly and attractive manner, therefore having a strong user experience (UX) for such applications is a major aspect of their success.
In this post, we will outline the most recent design trends to accelerate growth and enhance user experience
Let’s face it: finance isn’t exactly synonymous with fun. It can be nerve-wracking and mentally draining.
Gamification has the potential to make personal banking less stressful and encourage good financial practices.
It’s reasonable to presume that one of Fintech’s goals is to assist users in making fewer reckless decisions.
Users become more enthusiastic and engaged when they are rewarded for making important choices. Managing money is no longer a tedious and inconvenient task. It can be presented in the form of a list of accomplishments.
Here are a few examples of popular gamification elements you can incorporate in your Fintech product.
- Product identity
Banking apps used to be, well, dull. They had basic color palettes and an affinity for cryptic terminology. Fintech has progressed from a strictly functional tool to a full-fledged brand experience.
The need of handling finances in a timely and painless manner will be emphasized via product identity. This is especially true when customers identify with the product’s spokesperson and personality.
You don’t want an app with a cold and uninviting design. Instead, a much more welcoming design should be your goal. Fintech design should strive to offer a truly pleasurable experience in addition to minimizing complexity.
To do so, you’ll need to use emotional design as well as bright animations and illustrations. This makes the product more pleasurable and fun to use, increasing user engagement and the value it offers.
Flawless data visualization
Fintech is all about numbers, and a lot of them.
It’s all about numbers, including the amount of money debited/credited, the date of transactions, and the volume of transactions. For many of us, all those numbers don’t make much sense. That’s why to acquire a decent understanding of what is going on, we need to see certain patterns or trends.
Data visualization will save the day in this situation. Allowing customers to view their financial transactions in a graphical manner (pie charts or bar graphs) is a great approach to make financial data easier to digest.
More complex products on the market go even further in this direction. Users can get predictive visualizations that analyze the impact of their decisions over time using Machine Learning techniques.
The integration of AR/VR to improve the user experience
The majority of people associate AR/VR with games and fun. However, as more legacy systems open up to digital transformation, AR/VR technologies are finding traction in traditional industries like finance, real estate, and others.
In the Fintech industry, the focus of AR/VR is mostly confined to:
- Data visualization
- Virtual trading
- Virtual payments
- Biometric security
- Customer service
- Virtual branches
- Increasing financial literacy
- Recruitment and training
- Customer acquisition
The need for digital operations with augmented reality aspects is growing as brands and customers become more tech-savvy. AR/VR has already begun to make changes in the Fintech industry, particularly in how banks and other financial institutions communicate with their consumers post-Covid. It’s only a matter of time before these features become more popular among the general public.
The age of super-apps
Fintech companies with mono-functionality were once very popular among users because they were basic, did what they were supposed to do, and didn’t complicate things.
Digital financial solutions are becoming more advanced by the day, attempting to bring together a diverse set of financial services under one roof.
The need of the moment is to create super software with hundreds of helpful features and capabilities while keeping things simple, straightforward, and user-friendly.
This means that, in addition to traditional UI/UX/product design, designers must have knowledge of cutting-edge technology trends like blockchain, gamification, voice processing, big data, cloud computing, and so on.
Along with the extensive set of features, a super app must also correspond to the brand’s voice, values, and mission. A Fintech app design that succeeds at a variety of key operations and maintains consistent branding offers opportunities for growth and expansion unlike any other in the financial industry.
Fully mobile banking
The separation from traditional financial institutions is part of the Fintech revolution. We barely have time to go to our local bank to verify transactions and sign paperwork in our fast-paced environment.
Modern financial solutions like Revolut can make this possible by providing improved security.
As a result, a superior user experience that is independent of the product’s UI is possible. Instead, it’s about reducing the administrative complexity of a customer’s access to their finances.
To keep users interested for longer, UI/UX is going toward simplicity and minimalism. As a result, apps should avoid adding any extra content or low-resolution visuals.
Glassmorphism is a new trend that will probably be popular for a long time. It is the light-filled sensation you get when you view items floating in space.
Furthermore, frosted backgrounds create a stunning background blur without drawing too much attention to themselves. Blue draws the most attention than any other color, therefore use it in your designs.
Glassmorphism is an excellent option for firms that value simplicity and want to keep up with the latest trends.
Abstract and geometric designs are popular among businesses because they are refreshing and eye-catching – simple yet meticulously made. One-dimensional drawings are enhanced with colors in abstract and geometric art design to create an expressive aesthetic that does not confuse viewers. This design style reflects the juxtaposition of fun and business in a unique and interactive way.
Frequently, it is the difficult financial vocabulary that prevents us from using Fintech products. It’s difficult not to be scared by an app that’s overwhelmed by niche terminology, which leads us to abandon our attempts to track expenses.
Without having to understand the vocabulary, clear language can help people in making better financial decisions. That doesn’t mean that financial terms must be fully removed.
To sum up
While trends come and go, it’s critical that we work on improving our users’ experiences through design. The user experience is heavily influenced by design. Today’s user interface designs have a huge sensory impact, making things easier and more enjoyable for users. Such contemporary user interface trends demonstrate how art, design, and technology can come together to create something fascinating, such as the apps and programs we use today.
Financial product designs don’t have to be bland as long as your designers can develop a captivating Fintech UI/UX design that speaks to your clients. The best way to make customers fall in love with your product is to develop a pleasant and user-friendly financial app. When it comes to building Fintech solutions, whether it’s for digital banking, lending, online trading, or e-wallets, the design should be clean and straightforward.