Living in a technological world, it is an essential concern for every businessman to keep up with the latest trends. Nowadays, it has become so important for every eCommerce business to opt for mobile app development solutions.
It’s no secret that mobile consumption has taken over our lives, and as a business owner, you need to recognize this and adapt. In order to increase your eCommerce sales, as well as your brand value, you need a mobile app!
It is extremely clear that your online store will never reach its full potential with a website alone.
Here’s how a mobile app can benefit your eCommerce business
Can bring you a loyal audience
One of the key benefits of mobile apps is its potential to create brand loyalty.
Mobile apps create a stronger bond between online stores and customers.
How to determine people to download your app? Simply give them exclusive deals or discounts for installing your application.
How to create a loyal audience?
Few online businesses will understand that a slowly loading website can kill their business in the very beginning. Customers hate slow sites and often approach to other market participants because of the lack of positive user experience. So it’s important to have an app that loads quickly and that will load heavy animations and high definition images fast.
Another advantage that online retailers can attain by creating an app for their company is a gamification implementation possibility. Gamification has become a phenomenon in the development of apps due to its ability to promote greater interactivity and user participation.
Can help you retain customers
Push notifications can be quickly sent to your app users to remind them of the new deals, promotions, discounts, etc. It has been found that alerts will attract a large number of customers when addressed with their names. It increases the conversion rate and satisfaction of employees.
So make sure you have some custom features that will make your users return. In some recent statistics, more than 30% of the users returned to an application more than 10 times thanks to personalized notifications.
KEEP IN MIND: Personalization is a crucial component of eCommerce success.
You will gain a competitive advantage
Nowadays, your eCommerce website can be at a disadvantage with no mobile app.
Customers usually prefer to shop from mobile devices and it’s only a matter of time before they quit purchasing from your website. It’s good that you can get some mobile sales right now but it won’t last forever.
Here’s something to bear in mind. Even though a mobile app will give you a strong competitive advantage, that won’t be the case forever. Everyone will have an app for their eCommerce website in the future. So creating an app RIGHT NOW is in your long term interest, and you’ll get a head start on anyone else who was late to the party.
You can earn extra
Creating an application opens up the possibility of starting a subscription program in which clients pay a specific fee to access premium highlights and exclusive content.
For some smaller businesses, this could be an extraordinary opportunity for an additional income. Premium application customers could be offered early access to new products or faster dispatch opportunities, for example.
Higher conversion rates
Generally, customers view more products and add items in their shopping cart at a higher rate when they are shopping from a mobile app, as opposed to a mobile browser.
That’s awesome as it translates into better brand and product visibility.
Mobile apps convert at a 130% higher rate than mobile websites, so imagine how much money you can make only by having a mobile app.
Other things to consider are: opting for custom software development for your mobile app, that will allow you to have the app of your dreams with those specific features that you always wanted, and also choosing cross-platform mobile app development because this way you can gain huge benefits of quicker turnaround time, lower expenses, a rapid deployment, and ongoing management facility. We’ve approached more this topic here: The Benefits of Cross-Platform Mobile App Development, so make sure you check it out! Also, you can read about some Essential Tips to Develop Great Mobile Apps.
Having a mobile app can result in:
- Increased conversions
- Higher average order value
- Reduced abandonment rates
- Higher retention rates
- Audience loyalty
What eCommerce business owner wouldn’t want these metrics to change?
Furthermore, consumers prefer mobile apps. This is a reality that can no longer be ignored.
Now that you understand why an application is so important to your eCommerce company, it’s time for action. This may sound a little frightening if you’ve never built an app before.
But building an app is easier than you think, especially when you choose to work with a great development team!
If you need some help or want us to build it for you, just reach out and let us know. We’ll be happy to offer you as much support as you need.