Nowadays, mobile search has become the standard, considering the fact that many people use their phones as their sole computer. Even though mobile users prefer the mobile app over the mobile responsive website, in the beginning it’s fine to optimize your website, before starting mobile app development.  

That’s why, we thought that the following tips will help you create an epic experience for your audience!

Simple layout and navigation

The main step in keeping a mobile website’s high performance is to remember that smaller phone displays can only show a certain part of the content you have on your desktop website.

The structure of the layout and site works best with simplicity. Rely only on the vital data that speaks directly to the customer! Make it clear and simple to use!

Keep in mind that if there’s too much text or the site is flooded with menu sections and sub-sections, you’re going to lose a lot of traffic. It’s better to avoid putting all the information you have on your desktop page. Make sure that a user has enough space to perform an action and that the page structure leads directly to the goal.

Easy scrolling

While zooming with a pinch is feasible, this is not the easiest way a user can view a website. Excellence in user experience is accomplished by filling in text fields conveniently, allowing big checkboxes and buttons and adapting content on mobile phones for small screens.

Easy actions

Providing users with choices for action while visiting a mobile website is helpful.

All symbols and buttons should be recognizable intuitively, so if the user clicks on a button or icon to understand quickly what is going to happen. This includes buttons for social media, call buttons, maps, submission forms and many others.

Readable fonts

Any text you placed on your website’s mobile version should make it easier to capture the attention of the user. Each letter should be easy to read. It is better to pick those that look simple among thousands of present font types and stop difficult letter curves from displaying important content.

Specific text

The text you’re going to add on your website must spark interest with the target audience. So, it’s essential to keep brief phrases and use descriptive text that speaks to consumers instantly. Structurally, an excellent mobile web page involves simple titles and slogans, a mission statement, brief text with bullet points, call-to-action buttons and scroll menus.

Catchy images

Using multiple photos on a mobile website won’t make a lasting impression and you won’t be able to rely on too much text as it won’t be read. Each picture used on your website should transmit a message, highlight the primary idea and establish a connection with the user. Also, choosing the perfect colors for the website becomes essential.

It is also important to compress and resize images on a mobile website in order to boost the loading speed of a web page, so it is important to take this into consideration.

Exceptional scalability

The number of devices with distinct dimensions and resolutions keeps growing. Pages need to be customized for horizontal and vertical viewing and depend on the latest techniques (e.g. the latest HTML version).

Keep in mind that a website optimized for mobile search not only ranks higher with Google, but also ensures a smooth functioning of AdWords campaigns. To maintain track of your mobile traffic, be sure to set up analytics since many mobile devices do not automatically allow cookies.

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