Tag: time to market reduction

5 Time to Market Reduction Strategies that Work

The time it takes to develop a product, from concept to launch, is known as time to market. It is an accepted reality in most businesses that in order to boost your business’s chances of success, you must launch your products and/or services ahead of the competition.

So, no matter how brilliant your offer is if you allow competitors to gain an advantage, the innovation you want to be yours will be credited to them.

You may have large version releases or incremental updates, depending on your software business model, but the longer you wait to release either, the more likely you are to lose ground in the market.